The thing is, nobody drinks 7up anymore. Am I right? When is the last time you were at a restaurant and the lemon-lime soda they had was 7up? But it wasn't always so. 7up used to be the big soda on the block. So much so that I'm sure that Seagram's 7 marketed this drink to latch on to the much more popular soft drink's ubiquity. While I'm sure that the cocktail developed organically, the folks at Seagrams had a good run until 7up went by the wayside.
Now that you can find Seagram's 7 at almost every bar, as it is an extremely popular whiskey, I'm betting that 7up is getting most of its market share as a mixer with whiskey.
- 2 oz. Seagram's 7 Crown whiskey
- 7up
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